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I spend a lot of time thinking about why certain artists, ideas, and communities break through while others don't.

Driven by a passion for new ventures, emerging talent, and multidisciplinary thinking, I enjoy connecting data, creativity, and commercial strategy to help artists, brands, and products reach new audiences and achieve global scale.

​Currently at Universal Music Group, I work across global marketing and digital ecosystems, emerging talent, partnerships, audience intelligence, and new business initiatives.

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© 2023 by alara saygi.

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