I build early audiences and the systems that help ideas and brands scale globally.

 

I'm driven by emerging talent, new creative ventures, and multidisciplinary thinking. I like to dive into why certain artists, brands, and ideas capture attention and break through... and how audience strategy, community, and technology can shape that outcome.

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My work combines data, digital behavior, creative strategy, and community building to create momentum before the mainstream catches on.

 

Today, I focus on breaking artists globally as a data strategist in artist development and global marketing at Universal Music Group.

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